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Popped in for breakfast - best breakfast ever and the whole family loved it including the children - service was fast and polite and the atmosphere and surroundings were spotless and very comfortable. We felt like we mattered and the breakfast was all served at the same time, fresh and hot.

Having stayed at the midland on numerous occassions in the last 10 years, we were looking forward to our stay. Unfortunately it just didnt feel the same. Its lost its soul....or more likely had it sold it to the' inn collection' who have cheapened the hotel experience. The reception desk has been move to a ludicrous position, right next to the bar, and you have to feel for the staff who have to answer the phone in a very noisy area. You could clearly see the strain. I'm guessing the sole reason for this was create more table space for eating/drinking? The restaraunt is now open 12-9 to all and sundry. The quality of the food was decent, but it's become run-of-the-mill pub grub. There is no seperate allocated area for hotel guests, so no matter how much you've spent on the hotel stay, you're no different to joe blogg, whos just walked in. I'm sorry, but i want more than that. Our room was clean and well appointed, but like the rest of the hotel, its beginning to look tired, and in need of a revamp. The staff are lovely, the views over the sea are fabulous, but overall, it was a dissapointing experience, and we both agreed that it will be our last visit to the midland.

Booked 2 double executive rooms for a family weekend away. On check in was told we didn’t have sea view rooms - even though I had called to ensure them. Standard rooms, nothing executive. Our son and daughter-in-law reported thick black hairs in shower and on top of bed. Reception apologised and arranged housekeeping to clean. On going back to their room later that night they rang us to report blood on the sheets and now hairs on toilet and stained towels! Very helpful chap from the bar changed all bedding but none of us slept at all and after breakfast decided to check out, even though we had booked for 2 nights. Margaret on reception was very apologetic and declined to charge us for breakfast but this did not compensate for the very poor experience we all had. Would not stay here again.

The hotel is right on the front and while there is parking, there is also a large car park just over the road with lots of blue badge spaces. We went for the music festival, which is one of the busiest times and there wasn't an issue with parking. The check in was simple, the staff are very friendly. My partner has mobility and breathing issues but was able to manage the walk to our room. Room was clean, beds were comfortable, enough storage and the bathroom well laid out with a full length mirror. There were chairs in the room, which gave more height when putting on shoes etc for people who struggle. Tea/coffee making facilities and decent size mugs. The hotel itself was quiet but being on the front the seagulls are extremely vocal. The bars/pubs are a five minute walk away.

There is so much to like at this hotel. The recently refurbished rooms are bright, spotlessly clean and fresh with great facilities. The bed was really comfortable and big! I usually struggle to sleep when away from home but I didn’t have that problem here! Everything was just so comfortable. We had a sea-view which I would recommend as it is lovely looking out on the sweep of the bay. Binoculars are provided too which I thought was an inspired touch! The hotel is well-located, across the road from the promenade and a pleasant stroll to shops, restaurants and bars. We found free parking right outside the hotel. The proprietors were really friendly, polite and informative and gave us a warm welcome. There is no breakfast provided but we didn’t find that a problem as there are so many places to eat nearby. I would definitely return to The Kerswell and recommend to others.

This hotel is one of Morecambe's little secrets. It’s not anything special, it’s just a great place to stay. Not fussy, but it’s clean comfortable and friendly. The views front the sea front rooms are fantastic. Imagine waking up to Morecambe Bay and a backdrop of the Lake District. On your doorstep is probably the best promenade in the Northwest. Breakfast is freshly cooked to order with a selection of cereals and toast. Okay its location in the West End of Morecambe is not perfect, but it’s only a short distance to cafes and restaurants, and the Eden Project will only be a ‘stones throw away’.

I like it very much. It is exquisite and elegant. The breakfast and atmosphere are all excellent. It is cost-effective. The host is very nice and friendly. I will go there again.

The room is very good. Very quiet. The breakfast is rich. 8 pounds per person. There is a big sofa in the breakfast area, which is very comfortable to sit and read books and movies. The service is also very good. The location is right by the sea. Convenient parking. If you are visiting nearby, this is a good choice. The bathroom is small, but the water is very big.