Changxindian in Beijing: A New Trendy Landmark for Tourism

The ancient town of Changxindian, with its thousand-year history, is embracing new changes. The Changxindian Guochao Fashion Block has made a full debut, creating a new cultural, commercial, and tourism business format that combines Guochao consumption experiences with Guochao performance experiences. The ancient town of Changxindian, a major commercial hub on the "Nine Provinces Thoroughfare" during the Ming and Qing dynasties, features the rediscovered bluestone imperial road, with clearly visible traces of vehicle ruts, allowing visitors to touch, experience, and check in with history. On the street, you can see the Qing Dynasty Lord Guan Temple with its gray bricks, green tiles, and red doors; the old barbershop with its layers of tiles and cement removed to reveal the gray bricks; the Hui canteen with its gray and white exterior walls and chimney behind the house; and the stone-tiled roofs and cobblestone walls made from local materials. The newly unveiled Changxindian Guochao Fashion Block innovatively introduces the "Five Firsts Economy" consumption scenario, namely regional first stores, content first releases, national first exhibitions, original first shows, and limited first performances. Walking into the revitalized Changxindian Guochao Fashion Block, the traditional architecture of blue bricks and gray tiles complements the modern Guochao elements. You can see the dry-stone shop fronts popular in the 1960s and 1970s, and the Changxin Department Store in the style of the 1980s. Walking along the street, well-known brands such as Yiwencn Guochao Fashion Art Center, Mixue, and Tous Les Jours have settled in, and cultural and creative shops such as Ronghua Workshop, Houxi Pottery Workshop, Oriental Filigree Art Museum, Wanmu Box, Deep Mountain Zoo, Deep Mountain Market, and Jifu Commune are particularly eye-catching, making Changxindian Street more fun, more strollable, and more worthy of a stop. The Changxindian Guochao Fashion Block has also been transformed into a "walking theater." Surprise flash mobs, anime flash mobs, open-air movies, Lord Guan Temple stage, street markets and other trendy activities keep the atmosphere lively all day long. Tradition and trend collide perfectly here! In the "Changxin Food Collection," the "Changxindian Time-Honored Braised Pork" shop exudes a strong aroma. The owner told reporters that their family used to operate on the south side of the street and has been in Changxindian for more than 30 years. Hearing that there was a "Food Collection" here, they quickly moved in because they "couldn't bear to leave." The Changxindian Old Objects Museum has also been reborn on this street. The old objects donated by residents tell the story of the street's past.