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Echarm (Yishang) is a midscale hotel brand under Dossen Group, one of China's major hotel operators, with more than 630 hotels operating or under development across over 200 cities and 30 provinces. Serving approximately 13 million guests annually, the brand focuses on younger travelers seeking modern, comfortable accommodations at affordable prices. Its properties feature contemporary interiors, practical guest rooms, and convenient facilities for both short and extended stays. With locations in business centers, commercial districts, and popular destinations across China, Echarm caters to both business and leisure travelers.
Parent group | Category | Group Hotels (In Operation) | Group Rooms (In Operation) |
|---|---|---|---|
Dossen Group | Midscale | 2,687 | 226,915 |
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