Now Now NoHo

What a cool concept! I was nervous about this place because I’m kind of a light sleeper, but it ended up as a great experience. The staff was friendly, the neighborhood was great and the noise was not intrusive like I feared. I think for the price this is a good pick.

Lovely staff. Super clean rooms and bathrooms. Good wifi. Rooms are tiny (as advertised) but it's a very comfortable stay in a great location. It was quiet enough at night and they provide face masks and earplugs too. There is no elevator so pack light!

If you’re a solo traveler looking for a minimalist room at an affordable price, this is the place to drop your bags and head out to explore the city. The location is unbeatable - surrounded by progressive downtown restaurants, great bars, and quick subway access to the rest of the city. Booking and online check-in was super easy. The private cabins are compact but well-designed, with a comfy bed, a small desk, and plenty of charging outlets—perfect for a solo traveler. The cabins are all interior and don’t have ceilings so make sure to use the sound machine and ear plugs provided if you’re a light sleeper. Good WiFi throughout for streaming shows or making calls on WhatsApp. Bathrooms are communal which was a new concept for me but have great water pressure, modern design, and high-quality bath amenities from Grown Alchemist. Would definitely stay here again next time I’m in NYC.

Stayed the night at Now Now Noho and it was really great. Super comfy bedding and the location is amazing. Rooms are small but it feels very high end. I took advantage of the sound machine and robe. I brought my own flips flops for the shower but you can also buy a pair if you prefer not to walk to the shower in your shoes. They ask that you don't take calls from your room which I can appreciate given the shared space but something to be aware of. Would definitely recommend and this will be my new NYC homebase when I travel on my own. So many good restaurants in the neighborhood.