Unlock New Ways to Experience City IPs

Follow "At Dawn, At Dusk" to Check In at This City! Unlock New Ways to Break the Boundaries of City IPs Trip Highlights: This micro-drama, centered on the concept of "time-space crossover," connects the city's dual day and night faces through 12 unit stories—the lively atmosphere at dawn and the artistic vibe at dusk. Many scenes are shot at landmark locations in Zhengdong New District, Zhengzhou, such as the modern urban light and shadow at Ruyi Lake Cultural Plaza, the immersive night tour experience at Longhu·Chuan Shuo Zhengzhou, and the trendy street vibe at Haihui Port. The guide specially designs a "character perspective" route, combined with the micro-drama’s dissemination methodology, allowing you to transform from a viewer into a "plot participant." 1. Must-Visit Filming Locations 1. Ruyi Lake Cultural Plaza (Urban Light and Shadow Chapter) - Core Plot: The protagonists meet at a café under the "Big Corn" at Qianxi Square, where the glass curtain wall reflects the shimmering lake surface, creating a visual symbol of "the intertwining of reality and ideal." - Recommended Activities: - Shoot the "Big Corn" with the morning glow from 7:00 to 8:00 AM, using a telephoto lens to capture architectural details; - Experience the "Chuan Shuo Zhengzhou" water night tour from 6:30 to 7:30 PM. The 5.2 km journey features Central Plains civilization transformed into flowing light and water screens, perfectly matching the drama’s creative theme of "dialogue between past and present." - Spending Tips: The boat ticket includes a Hanfu experience (80 RMB/person), which can be booked in advance on Trip.com via the "Fans Exclusive Channel." 2. Haihui Port (Trendy Culture Chapter) - Core Plot: The female lead encounters the male lead while selecting poetry collections at a popular bookstore; the camera sweeps over architecturally designed buildings and street art installations. - Recommended Activities: - Check in at the "Happy Mahua New Space" from 3:00 to 5:00 PM, participate in an improvisational drama workshop (68 RMB/person), and experience the interactive charm of the "play within a play" in the drama; - Visit the market from 6:00 to 8:00 PM to purchase cultural and creative merchandise featured in the drama (such as "Dawn" themed coffee cups and "Dusk" series postcards). 3. Zhongyuan Science and Technology City Investment Promotion Center (Future Technology Chapter) - Core Plot: The scientist character discusses time-space experiments inside a building resembling a "planetary engine," where the tough metallic texture contrasts sharply with soft lighting. - Recommended Activities: - Visit the "Wandering Earth" themed exhibition from 10:00 AM to 12:00 PM (free admission), and shoot creative photos combining architecture and sci-fi elements; - Participate in the "Time-Space Travel" AR interactive game from 2:00 to 4:00 PM (30 RMB/person), triggering plot Easter eggs by scanning specific areas with your phone. 2. Immersive Experience Design 1. "Travel with the Micro-Drama" Online Task - How to Participate: Search "Zhengzhou Micro-Drama Check-In" on Trip.com to receive an electronic task card. Complete check-ins at 3 locations and upload short videos with the hashtag to redeem a "Time-Space Blind Box" worth 128 RMB (including attraction tickets and specialty food vouchers). - Dissemination Logic: Through UGC content multiplication, a closed loop of "watching-drama, checking in, secondary creation" is formed, just like the drama’s social media-driven craze for "finding the same shooting spots." 2. Specialty Food Collaboration - Drama Easter Egg: The protagonist has a key conversation while eating Hui noodles at a night market stall, with Henan opera excerpts playing in the background. - Recommended Shops: - Fang Zhongshan Spicy Soup (Huanghe Road Branch): Opens at 5:30 AM, experience the "hardcore breakfast" of Zhengzhou locals; - Ge Ji Steamed Cake (Haihui Port Branch): Offers "Dawn Set" (steamed cake + millet porridge) and "Dusk Set" (bucket chicken + rice wine). Scan the QR code to watch behind-the-scenes footage of the food filming in the drama. 3. Consumption Upgrade and Traffic Conversion 1. Accommodation Recommendations - Fans Exclusive Packages: - Greenland JW Marriott Hotel: Offers a "Time-Space Room" (1288 RMB/night) equipped with the same projector as in the drama, allowing you to watch the entire series on screen; - Atour S Hotel (Haihui Port Branch): The "Artistic Theme Room" provides handwritten script postcards and city guide maps, with a custom bookmark gift upon checkout. 2. Transportation Tips - Metro + Shared Bikes: Zhengzhou Metro Line 5 connects major attractions; cycling to Ruyi Lake takes about 15 minutes, matching the micro-drama’s "lightweight" dissemination style; - Car Rental Service: Trip.com offers "Character Exclusive Car Rental" (499 RMB/8 hours), with the driver doubling as a "plot guide," narrating filming stories along the way. 4. Breaking Boundaries Dissemination Methodology Breakdown 1. Content Breakthrough: The micro-drama integrates city cultural symbols (Henan opera, Hui noodles, Yellow River civilization) into popular genres like suspense and romance, lowering cultural comprehension barriers. 2. Channel Breakthrough: Douyin launched the combined with "time-space filters" to trigger nationwide participation, with topic views exceeding 120 million. 3. Experience Breakthrough: Offline "Time-Space Travel" themed script murder games allow tourists to unlock hidden plots by completing drama tasks, achieving secondary conversion of "watching-experiencing-sharing." Practical Information: - Best Travel Time: April to October, avoiding winter haze that affects filming quality; - Official Event: From August to October 2025, Zhengzhou Cultural and Tourism Bureau and the production team will launch the "Travel Zhengzhou with Micro-Drama" theme month, with half-price tickets at some attractions during this period. Conclusion: The success of "At Dawn, At Dusk" shows that breaking the boundaries of city IPs requires moving beyond traditional one-way promotional videos. Through a closed-loop design of "content seeding - scene experience - social fission," tourists become "co-creators" of the city’s story. Set off now and capture your "drama moment" with your camera! (Note: Some locations require advance reservation. For details, see Trip.com’s "Zhengzhou Micro-Drama Zone.")