Tokyo's hibi Kuramae Store: Discover the Essence of Japanese Fragrance

Hidden in Tokyo's Kuramae district is a charming fragrance shop—hibi. Founded in 2015 by the design studio TRUNK DESIGN, hibi is a niche Japanese incense brand that seamlessly blends traditional craftsmanship with modern design. The incense sticks resemble matches in appearance but carry unique and captivating scents. Stepping into hibi's Kuramae store, you'll find a minimalist interior with a distinct Japanese aesthetic. Wooden shelves display a variety of fragrance products, and the friendly, professional staff are eager to introduce the characteristics and aromas of each item. The store offers a wide range of scents, including lemongrass, lavender, and geranium. For instance, the lemongrass fragrance exudes a fresh, tangy aroma that transports you to lush green meadows, while the lavender scent offers an elegant floral note that helps relax the mind and soothe sleep. hibi's signature product is its matchstick incense, which overcomes the fragility of traditional incense by enhancing material strength. These sticks burn effortlessly to the end without breaking. The match head colors correspond to different scents, each derived from natural herbal essences extracted by a three-generation-old fragrance company established 80 years ago. Additionally, the thoughtfully designed packaging includes a fireproof layer, making it both stylish and practical for on-the-go use. At this store, you can take a moment to light an incense stick and savor the tranquility and beauty it brings. Whether for personal use or as a gift, hibi's fragrances are an excellent choice. If you're a fan of Japanese incense, hibi's Kuramae store is a must-visit.