Tokyo Asakusa Shopping Guide｜A Paradise for Traditional and Unique Souvenirs

Asakusa is a microcosm of Tokyo's traditional culture, offering a shopping experience full of Japanese charm! Nakamise Street is a must-visit destination. This 300-meter shopping street leading to Senso-ji Temple is packed with wagashi (Japanese sweets) and souvenirs. We recommend the handmade mochi from Manendo (around 800 yen per box), which features a chewy exterior and sweet filling, making it a perfect gift. Keychains or phone cases shaped like the iconic Kaminarimon lantern (around 500-1500 yen) are available in many shops along Nakamise Street and make for memorable keepsakes. For travelers who love Japanese-style clothing, Nakaya offers beautifully designed and practical items like traditional fans and headscarves. Asakusa Underground Shopping Street is a treasure trove of retro toys and second-hand kimonos, ideal for bargain hunters. Nearby, Don Quijote Asakusa Store provides affordable snacks and exclusive KitKat flavors. When shopping, it's recommended to carry cash, as some small shops do not accept credit cards. Check store hours in advance (most are open from 9 AM to 6 PM) and avoid holiday crowds to enjoy a leisurely shopping experience in Asakusa!