Nikki Beach Saint-Tropez

I adore the cool, relaxed atmosphere of this beach club. You can have your feet in the sand, eat a great meal and actually carry on a conversation without the super noisy music. It&rsquo;s a winner!

French fashion designer Simon Porte Jacquemus recently announced that he has moved his brand Jacquemus to Saint-Tropez on the French Riviera. This small city is located in Provence-Alpes-Cote d&#39;Azur in southern France and has Indie Beach, which is known as one of the most beautiful beaches in France. With the arrival of summer, Indie Beach in Saint-Tropez has become lively. The opening of the Jacquemus pop-up store this time brings a fashion feast to tourists. The pop-up store along the coastline is particularly eye-catching on this golden beach.

The Jacquemus pop-up store will close at the end of October, so take advantage of this summer to take a look. This is a quiet and charming little beach. The afternoon sun shines obliquely on the vermilion houses, which is a bit like a fairyland in a fairy tale. From the beginning, Simon Porte Jacquemus was deeply inspired by the rural style of southern France. Indie beach aptly shows the simplicity and comfort that Jacquemus likes, as if it is an extension of the world created by Jacquemus. The theme colors of this pop-up store are mainly yellow and white, which is the consistent spiritual interpretation of the Jacquemus brand. The combination of yellow and white not only conveys the enthusiasm of sunshine, but also reflects the brand&#39;s pursuit of freedom and ease. Under the brand&#39;s iconic simple and fashionable style, this pop-up store will also continue Jacquemus&#39;s consistent simplicity and brightness. The store is full of sunshine, and the simple and exquisite furnishings make people feel tranquility and warmth. Whether it is the famous &quot;Le Chiquito&quot; handbag or the iconic straw bag and off-shoulder design, you can find them here. . Near the pop-up store, Jacquemus specially arranged an outdoor venue for people to enjoy food and fun by the sea. As soon as I arrived at Indie beach, the scene in front of me was eye-catching. The entire beach was surrounded by yellow and white lounge chairs and parasols, as if in a fairyland. The display of this value allows people to have a deeper understanding of the brand&#39;s philosophy and immerse themselves in the holiday atmosphere of Indie beach with the brand. This is the first time that Jacquemus has opened a pop-up store in Indie beach, but Provence-Alpes-Cote d&#39;Azur in France is no stranger to the fashion world. It has attracted many famous designers and artists because of its beautiful scenery and unique atmosphere. As early as the 1961s, Yves Saint Laurent created his famous &quot;Tangier&quot; series here, making it a symbol of summer fashion throughout France. Now, Simon Porte Jacquemus hopes to bring Indie beach back to the fashion stage through the establishment of this pop-up store. Simon Porte Jacquemus has engraved the charm of this town forever in the history of Jacquemus. Indie beach has therefore become an indispensable part of the fashion world, and the opening of this pop-up store has pushed this little paradise to a new climax. #打卡世界杯YO

Nikki Beach Saint-Tropez

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