[2025 Seoul Shopping Mall] Travel Guide for AMORE Seongsu (Updated Apr)

This is a cosmetics shop that I always visit when I go to Korea. They always have events and brand promotions going on, so I never get bored! The interior and display are so sophisticated that you wouldn't think it was a cosmetics shop, and it's so comfortable! I touch up various items, and sometimes I buy items I've wanted at a low price. I always come here to buy the puzzle wood room diffuser, which can only be bought here, and I've been there three times now! Be sure to register as an Amorepacific member before visiting! #0yentravelNovember

📍Amore Seongsu An experiential cosmetics shop located about a 3-minute walk from Seongsu Station🌿 You can try out brands from cosmetics manufacturer AMORE PACIFIC and choose your favorite one🙏 In terms of the system, @cosme Tokyo might be closer! Reservations are required for workshops and consultations with dedicated beauty advisors, but reservations are not required for other things to try on your own or to shop. (I'll write my impressions of just stopping by because it's so much fun!) I had my skin treated in Gangnam and did my skincare and full makeup without makeup (lol) ① The ticket you get at the entrance has various benefits, such as samples even if you don't buy anything (!) and discounts depending on the purchase price! Make sure to carry it with you so you don't lose it. Just after passing through here, there is a washbasin where you can use cleansing and face washing. You can take items from your favorite brand from the shelf and wash your face. There are clean towels, so go ahead and use the items you like!! ! ②There are so many cosmetics that you can't choose. The ones with red stickers are testers, and you can pick out the ones you like and try them out. I appreciate that the items are displayed in the order of makeup, from skincare to makeup. ③ In addition to the foundation mixing that is only available to those who make a reservation, there was a corner where you could self-diagnose which of the existing products is closest to your skin. You can try out the testers at the cosmetics counter. Disposable tips and puffs are always available, so it's very hygienic. I was also very relieved that the staff were diligently maintaining the products (the customer base was also very nice). If you find a favorite here, write the product number on the order sheet on the counter and take it to the register. ④ Of course, you can pay by card. I was also able to get a tax refund. Some items were 10 to 20% off, so it was a great deal. I bought a HERA eyeshadow palette and a matte lip ✨✨ As is common in Korea, you can get a lot of novelties. Points are awarded on the spot based on the amount of your purchase, and you can choose a novelty item according to the points you have🌿 (I got a total of 8 points at this time, so I exchanged one 2-item item and two 3-item items.) ⑤At the Sample BAR, you can use the ticket you received at the entrance to get 5 samples of your choice. Be careful not to get the same item over and over again⚠️ -------The interior and layout are stylish and fun, so if you like cosmetics, you should definitely go! I was happy to have a different experience than if I had chosen online or on social media🤍If you missed your counseling appointment, please come and visit us🫶 #0 yen trip November

A classic Seongsu spot where you can try and buy over 1,800 cosmetics! "AMORE Seongsu"✨ They regularly hold campaigns and pop-ups, and you can get a lot of samples, which is a nice point💡When I went, I got hair oil and shampoo for free...! It's no exaggeration to say that they have almost all of the AMORE brand's products😆 This is a complex with a beauty and health theme, and it's a place where you can refresh your mind and body just by visiting! Inside the building, there is a shop with AMOREPACIFIC's latest products and limited edition products, a space where beauty workshops and events are held, and even a cafe☕️ Enjoy shopping at your leisure in a sophisticated design space and get the latest beauty information. If you're interested in beauty and health, this is a spot you definitely can't miss! 🕐Business hours: 10:00-21:00 📍Address: 321-45, Seongsu-dong 2-ga, Seoul #Overseas travel #Korean cosmetics #Seongsu #Seoul travel

#Seoul Attractions AMORE Seongsu Beauty flagship store is located at Seongsu Station in Seoul. Girls must come! There are free makeup rooms, free various supplies, a trip can really observe closely how many details Korean girls really have about "beauty". This AMORE Seongsu beauty flagship space is very comfortable! Enter there is a cleaning room for you to wash your face then there are dozens of brands for you to try at will, no one forces you to buy anything! They can also tailor a foundation and lipstick to suit your skin tone! If you book a tailor made show early, you can make a lipstick of your own! First help you simulate make up according to your skin tone for you to choose the color, then even the lipstick fragrance, to Matt tone or glossy can choose! In addition, you can use AI analysis to blend the most suitable "foundation" for your skin tone, you can choose the right products for you. It's so much fun! And then, of course, buy! purchase! purchase!

Seoungsu-dong is a new gentrified area in Seoul and it's hyped as the Brooklyn of Seoul. You will find many pop up stores and brands with unique store concepts which makes a visit worthwhile when in Seoul.🎈 Not only stores are here but a variety of coffeeshops and restaurants alike. Just spend a few hours browsing around and convince yourself. You will find hidden treasures that are yet to be explored 😏 Metro station: Seongsu or Ttukseom #wecreate

✨At AMORE SEONGSU Cupid’s lab, 1️⃣Just visit the store to get this month’s sample (second photo) 2️⃣Just follow Instagram to get a free strawberry ice cream🍦 📅From Tuesday, February 13th to Sunday, March 3rd 🕰️10:30-20:30 (closed every Monday) 📍Amore Seongsu, 277-52 Seongsu-dong 2-ga, Seongdong-gu, Seoul #KoreaTrip #SeoulLife #AmorePacific #SeongsuDong #Skincare #KoreanSkincare #SeongsuDongCafeHunt #Korea #PopUpStore #KoreaPopUp #KoreaPopUpHunt #GreatDeals #AmoreSeongsu #KoreaTourism #SeoulTourism #SeoulCafeHunt

Introducing the largest industrial-style Amorepacific experience store in Seongsu-dong, Seoul. Here, you can enjoy all the skincare and cosmetics of Amorepacific. No reservation is required, you can experience it for free, and after you finish, you can choose 5 samples to take home. When you enter the store, the staff will check if you are an Amorepacific member, but you can also register on the spot. This is how you receive your samples. The store has a simple and clear industrial design, making it perfect for visiting with friends and taking photos. First, there is a cleansing area, where you can remove your makeup first to experience from skincare to makeup. After that, there are skincare products of all brands of Amorepacific. There is a QR code on the back of each product, which you can scan to check the price. Next, there is a makeup area with eye shadow and lip. Take a small basket, put the products you want to try, and feel free to experience it in the makeup area. You will not be followed by staff, so you can try the products freely. There is also a Dyson hair dryer in the makeup area, and you can style your hair. You can also book makeup artist services on the website, but they are currently suspended due to COVID-19. After the experience, you can use the coupon to choose 5 samples in the sample area and take them home. Perfect for everyday shopping with friends or relaxing on the weekend, you can enjoy it all day. At the end, you can take your favorite samples home and go home satisfied. Opening hours are 10:30 to 20:30, closed on Mondays, closed on Mid-Autumn Festival and New Year. Please check before you go. The address is 11-7, 서울시 성동구 아차산로, Seongsu Station, Seoul Subway Line 2, Exit 2, 300 meters. #SeoulTrip #AmorePacific #KoreanCosmetics

🌈Today, I went with a friend to the Aimari Seongsu Experience Flagship Store, located about 200 meters from Exit 1 of Seongsu Station. The experience was really amazing. 🌈This store is a huge experience flagship store that covers all the products of 30 to 40 brands of Aimari Group, such as Sulwhasoo, Innisfree, HERA, Laneige, Mamonde, Iope, LIRIKOS, VERITE, ETUDE, etc.! You can try all the products! In addition, there are experience events such as custom foundation and custom lip tint, and there are also cafes on the second and third floors! You won't get bored even if you stay there all day! 🌈The area is divided into five parts. 1⃣️Cleansing and washing area: This is where you can find all Aimari's cleansing oils, cleansing balms, body washes, scrubs and other products, and there are eight sinks. Each sink is equipped with clean towels, so you can remove your makeup here and prepare for the next experience! 2⃣️Skincare area: There are about 30 brands of skincare products here, from Sulwhasoo to Innisfree, you can freely choose all skincare products such as lotion, milk, cream, mask, essence, etc. 3⃣️Makeup area: This is the makeup area of ​​all brands of Aimari, and it has all makeup lines and all colors such as foundation, cushion foundation, eyeshadow palette, eyebrow pencil, eyeliner pencil, blush, shading, etc. You can freely choose and try them. You can also try the latest products! 4⃣️Dresser: You can try all the products you chose in one go here! Products such as hair dryers and curling irons are also provided, and sterilized brushes are also free to use! 5⃣️Experience area: There are samples of dozens of brands here. There are lotions, milks, sunscreens, toothpastes, shampoos, essences, foundations, and more! There are also skincare products for men! You can choose from 5 types! You can also experience custom foundation and custom lip tint (paid) for free. 🌈Overall, it's a lot of fun and a real paradise for girls! If you get tired after putting on your makeup and getting samples, head to the second floor right away! This is a dedicated cafe from the tea plantation on Jeju Island! Friends who love matcha can't miss it. You can choose matcha latte, matcha cake, matcha waffle, and more! Plus, you can get a 20% discount! ! 🌈You won't be tired even if you go home after having fun all day! I'm really happy! Friends in Seoul should definitely go there! ! #Korea #Seoul #SeongsuStation #AeMari

Amorepacific has opened a special experience center where you can try out products and take as many photos as you like! You can spend the whole day here washing your face, trying things on, drawing, taking photos, drinking, eating snacks, and more. At the end, you can take home five free samples of your choice. All of Amorepacific's brands are available in the center, including Sulwhasoo, Frimina, Laneige, Hera, IOPE, Innisfree, and the recently launched luxury brand Sienne. Did you know that half of the brands in Korea are from Amorepacific? ▫️When you enter the building, you will be asked to scan the QR code to register as a member (if foreigners cannot register as members, the staff will give you a coupon directly! The service is very good!) ▫️You can leave your luggage ▫️Going forward, there is a space where you can wash your face and remove your makeup, and cleansing, face wash towels, and hair bands are all available ▫️There are two spaces (p5.p6) in the building, divided into skin care and makeup ▫️There are also hair irons and hair dryers, so you can style your hair yourself ▫️Under p2 there is a painting space where you can apply makeup ▫️The second floor is a cafe, and you can get 20% off if you use a coupon. I especially recommend the matcha latte, which is more delicious than the cafe outside! 7000 won becomes 5600 won ▫️The third floor is a terrace (p3 below), with many seats and a great view ▫️Finally, after you've finished looking at everything, go back to the first floor and receive a free sample. Each person can choose 3 pouches and 2 bottles. There are many kinds of samples! ▫️After receiving the sample, there is a flower shop. You can also buy flowers, and finally, the exit! A wonderful day. 🏠 Amore Seongsu 🌍 7 Achasan-ro 11-gil, Seongdong-gu, Seoul 🚇 217m from Exit 2 of Seongsu Station, Line 2 ⏰ 10:30 - 20:30 (Closed on Mondays) No admission fee! No reservation required! #SeoulTrip #KoreanCosmetics #AmorePacific

Location: 7, Achasan-ro 11-gil, Seongdong-gu, Seoul Business Hours: Tuesday to Sunday 10:30-20:30 (closed on Mondays) Overview: You can visit for free by scanning the QR code at the entrance. On the first floor, all of Aijali's products are displayed, and you can pick up a small basket to choose your favorite product and try it in the makeup room. SIENU (Time Yeonro) I was attracted by the beautiful design of this product, so I took the plunge and tried it after removing my makeup. The moisturizing effect is excellent and it is not sticky at all. The cream in this series felt a little oily. The raw materials of the luxurious product include diamonds and lingzhi. The price of the product in photo 3 is 380,000 won (about 2,200 yuan), and I was sobered by its high price. After the tour, you can choose two bottles and three bags of samples at the sample corner. Although there are not samples of all products, I am very happy just to get a free sample. #SeoulTrip #KoreanCosmetics #Aijali

I went to Aeja Experience Center in Seongsu, Seoul! On the first floor, you can find all Aeja cosmetics, and foreigners can get discount coupons by registering on paper. You can get 5 free samples on the first floor, and there is also a coupon for 20% off drinks on the second floor. There is a cafe on the second floor, and the one I especially recommend is "오! 성수 버블 녹차 오프레도". Don't forget to use the coupon! There is a rooftop terrace on the third floor, and although the view is average, it is a good spot to take photos. It is located at 7 Achasan-ro 11-gil, Seongdong-gu, Seoul, and is open from 10:30 to 20:30 on weekdays. Please note that it is closed on Mondays. #SeoulTrip #AejaExperience #KoreanCafe

Seongsu is a very popular area in Seoul. I went to Amore Seongsu in Seongsu! Amore Pacific is famous for its department store cosmetics brands Sulwhasoo and HERA, as well as innisfree and LANEIGE. It's like a museum where you can try out the cosmetics! It's like heaven for cosmetics lovers🥹 If you register your membership information at the entrance, you can even get a sample at the exit! That alone is amazing, but there was a special gift event for Asiana passengers, so I even got a travel kit🫣 You can also get one at the exit by showing your boarding pass and passport! I'm looking forward to using this AESTURA kit because I wanted to try it🤭 🇰🇷: Amore Seongsu 🏠: Amore Seongsu 💰: Membership registration required🆓 📍: 7 Amore Seongsu, 11th Street, Seongdong-gu, Seoul #Overseas seasonal places #Overseas travel #Korea travel #Seoul #Seongsu #Seongsu #Korean cosmetics

#SeptemberTravelSupportEvent 📍Seongsu-dong, Seongdong-gu, Seoul This is the Queen Aman restaurant located in Seongsu. At one time, the waiting line was long and it was difficult to eat, but recently, you can enter without waiting. The store is large and the interior is fun to look at, so it is a place that pleases the eyes. There are many types of Queen Aman, so you can choose according to your taste.

Half Coffee The drink has cream on it, so I recommend drinking it without using a straw and without mixing it The interior is clean I went during lunch time on a weekday and thought there would be no one there, but there were about 4 groups They also sell drip bags, so you can enjoy delicious coffee at home Recommended as a date spot! #August Travel Support Grant Event

A pop-up store where you can participate in a lucky roulette gift event by verifying your visit on SNS~ This pop-up is held to commemorate the launch of Innisfree's new product, and you can also enjoy cafe beverages, making it a great place to escape the heat! 📍Aisle Number #100 From The Aisle Pop-up: 11 Seongsui-ro 7-gil, Seongdong-gu, Seoul ✔️2024.05.24~2024.07.24 ⏰11:00~21:00

There is a cafe-style flagship store~ Kuromis are everywhere, so they are so cute💕 Those who like Kuromis should participate in various events 📍Innisfree Dial: 11 Seongsuiro 7ga-gil, Seongdong-gu, Seoul ✔️5/24~7/24 #HotelAccommodationEvent #SeongsuInnisfree

From various pop-ups to experiencing unique beauty Seongsu's hot indoor date course💐 📍Amore Seongsu ✔️7, Achasan-ro 11-gil, Seongdong-gu, Seoul Since its opening, it has been consistently loved as an indoor date course in Seongsu, and new pop-ups or beauty classes are held every month, so it's a new place every time you visit✨ Even if it's not a pop-up, you can enjoy makeup classes and various customized services are prepared in a unique space! Since it has a long history of beauty in Korea, it is a complex cultural space that also introduces the fun, so it's a unique spot in Seongsu where everyone can enjoy looking around and experiencing💗 Each space is beautifully decorated, so you can take photos of each other's lives, so if you visit Seongsu, be sure to stop by! #WinterIndoorDate #HotPlace

A very cute cosmetics shop in Seongsu, Seoul, Korea. Although it is a shop, it is large in scale, and the trial corner and photo spots are stylish, so I feel excited every time I go there! The seasonal displays are also exciting...