I was shocked when I walked into the red house. This red house in Itaewon is more shocking than an art exhibition.

I just wanted to wander around Itaewon, but I was attracted by a whole red building. I was really shocked when I walked in. Every corner is extremely provocative to the eyes and senses - this is BORN TO STANDOUT, a new and cutting-edge perfume brand from South Korea. Its main theme is "Adults wear perfume, but children are not allowed to wear perfume". The whole store is like a combination of an art exhibition and an underground club! The brand emphasizes that "desire is dirty, but beautiful", and integrates desire, provocation and design into perfume, which provides a super shocking olfactory experience. In addition to perfume, the store also sells aromatherapy, tableware, stationery and other design items. Each one is super personalized and is completely incomparable to ordinary souvenir shops! Store name: Born to stand out • Address｜서울시 용산구 이태원로55길 43-1 • Time｜Daily 11:00–20:00｜Free admission and no reservation required • Surroundings｜Hannam-dong, Itaewon, Samsung Museum of Art (can be visited along the way) #Korean Perfume Recommendation #Borntostandout #Korean Niche Perfume #Seoul Free Travel #Hannam Cave Exploration Shop #Itaewon Attractions #Must-buy in Korea #Korean Souvenirs #Scent Collector #Seoul Travel Inspiration #Korean Perfume #Designer's Paradise #Sensual Fragrance #Hidden Attractions in Seoul #Korean Photo Spots #Good Places for Girls Travel #Must-visit for Perfume Lovers #Adult Fragrance #Good Places in March 2025