📍A one-day guide to hipster food and shopping in Seomyeon, Busan✨

Busan Seomyeon Subway Station - Cash Exchange - Seomyeon Underground Mall - Seomyeon Lotte Department Store - Walk through Seomyeon Food Street - Nearby Shopping Districts - Songjeong Pork Gumbo - Busan Seomyeon NC Department Store - POP Mart - Musinsa Standard - Heading to Sapo - SAPO, ARTBOX, BUTTER - Near Sapo Subway Station - Near Cafe Street, the hipster shop AVIVERE - Haeundae Subway Station Exit 5 - BBQ and the thinly sliced ​​pork belly are delicious. Recommended Itinerary: ▶️ Morning: Breakfast at LUCIEN BAKERY 📍 near Haeundae, then cash at a physical money exchange office 💴 at Seomyeon Subway Station 📍. Exit from Jeonpo or Seomyeon Station and start your exploration of Seomyeon Underground Mall, starting with beauty products and trendy clothing. 📍Seomyeon Underground Mall It's connected to Seomyeon Subway Station. Follow the signs for Seomyeon Underground Mall to discover the shops and start browsing! There are also entrances and exits to the ground floor along the way, making it convenient for those wanting to come in mid-shopping or leaving after a stroll. 📍 Seomyeon Money Exchange If you missed the money box at the station, you can exchange money in Seomyeon. In Busan, you can exchange money at the Seomyeon Money Box, Haeundae Money Box, Old Lady's Money Exchange, or at automated currency exchange machines at locations like Lotte Department Store Gwangbok and Lotte Mart Gwangbok. There are automated currency exchange machines at hotels and some subway station entrances, offering slightly lower exchange rates than physical exchange shops. Exit 7 of Seomyeon Station is a 2-3 minute walk away. ▶️Afternoon: A bit tired from shopping, I decided to try the kimbap at a small shop across the street from the money exchange. I tried Korean dumplings and cold noodles just down the road from the Lotte main store, and then headed straight to the 📍 Lotte main store. They have my favorite shops, Brickstock and Aēsop. Personally, I think the exchange rate is cheaper than in Hong Kong and Macau, and you can get a tax refund on the spot. 📌Lotte Department Store, Seomyeon, Busan 📍 Address: 772 Gaya-daero, Busanjin District, Busan ⏱️ Opening Hours: Monday-Thursday 10:30 AM - 8:00 PM; Friday-Sunday 10:30 AM - 8:30 PM Lotte Department Store, Seomyeon, has a department store on floors 1-6, and a duty-free section on floors 7-8. In addition to international brands, they also offer a wide selection of Korean beauty brands. If you shop on the duty-free floor, 🛍️ check if you can pick up your items in the airport's restricted area, freeing up both hands and luggage. You can pick up your items up to one hour before your flight. ▶︎ To reach the duty-free floor, take the elevator directly from the first floor; the escalator doesn't reach the floor! ▶︎ There's no Lotte Mart in the Lotte Department Store in Seomyeon, Busan. ▶︎ Lotte Mart, inside Shinsegae Department Store 📌 Seomyeon Food Street 📍 Lotte Department Store Parking Entrance My favorite Korean street food, like tteokbokki (spicy rice cake), fish cakes, gimbap, and pancakes. Local vendors offer fresh, affordable food in a lively atmosphere. ▶️Evening: After exiting 📍 Busan Seomyeon NC Department Store, browse the Korean brand 📍 Musinsa Standard — heading towards Sapo — SAPO, then visit BUTTER Seomyeon and ARTBOX Seomyeon to explore Korean cultural and creative goods. Take some photos and check in! I made two name tags at ARTBOX (2000 ₩) and you can design them yourself. 📌 NC Department Store, Seomyeon, Busan ⏱️ Opening Hours: Monday-Thursday 10:30 AM - 9:00 PM, Friday-Sunday 10:30 AM - 10:00 PM 🚊 Seomyeon Station (Busan Metro Lines 1 and 2), Exits 4, 6, and 8, approximately a 5-minute walk For trendy, young brands, there's a POP mart on the 8th floor, so check it out. 📌 MUSINSA STANDARD, Seomyeon Station, Busan 📍 Address: 694, Seomyeon, Busan ⏱️ Hours: 11:00 AM - 9:00 PM 🚊 Access: Exit 2, Seomyeon Station (Busan Subway Lines 1 and 2) Tax Refund: Starting in 2025, you can receive a tax refund on-site with your passport for purchases over 15,000 JPY. If you're a fan of K-Pop, you'll definitely know Musina. Koreans use the phrase "Musina taste" (무신사냄새) to describe someone who dresses well and with quality. ▶️Evening: Walk from Seomyeon to Sapo Subway Station. Follow the signs to the cafe street. Walk west to the back of NC Department Store in Seomyeon, Busan, and browse various small shops. Sapo Station also has many small shops, some of which close early. I love AVIVERE, which sells daily necessities, fine ceramics, pajamas, and more. Near Exit 5 of Haeundae Subway Station, you'll find a wide selection of Korean-style grilled food. We even ordered the thin pork belly quilt, which was delicious. 📌 AVIVERE📍1F, 66 Dongcheon-ro, Busanjin-gu, Busan Metropolitan City ⏱️Open daily 11:00 AM - 11:00 PM 🚊 Busan Line 2, Jeonpo Station, Exit 8, 2-minute walk → Transfer to Sasang-gu Community Bus No. 6 at the Busan Bank (Jeonpo Station) bus stop → Get off at the Bujeon Library bus stop → 2-minute walk (No parking available at the store) 📌 Haeundae Beach ⏱️Open all day The beach is incredibly wide and offers stunning ocean views. There are plenty of photo spots, such as colorful huts, a coastal trail, and sunset views. If the weather is nice, you can enjoy sand walking, ocean activities, and taking photos while enjoying the ocean breeze. There are also many cafes nearby where you can chill. The area is lively in the evenings, with bands and people running. Must-dos: - Shop Seomyeon Underground Street: Trendy cosmetics, clothing, cultural and creative products, and souvenirs all in one place. - Savor authentic Korean snacks at Seomyeon Snack Street: Spicy rice cakes, fish skewers, and sweet rice pudding. - Stroll along Haeundae Beach after dinner. Recommended photo spots: - Staircase murals at Seomyeon Underground Street - The west facades of Butter and Artbox. - The bustling scene at Snack Street. - The colorful huts and coastal boardwalk at Haeundae Beach. - Sunset views. Tips: 1. Seomyeon is bustling at night, so it's recommended to go shopping in the morning. Snack Street is less crowded in the afternoon. 2. Some shops on Snack Street are located in small areas, leading to long lines. It's more comfortable to enjoy popular dishes early in the morning for lunch. 3. While Haeundae Beach doesn't require a ticket, it's recommended to bring casual shoes, sunglasses, and a towel to protect against the sand. Wear sunscreen in the summer. 4. Take the subway directly from Seomyeon to Haeundae, which takes about 45 minutes. It's recommended to buy a stored-value transportation card for easy transfers. 5. The cafe near the beach has a great takeout vibe, so why not spend an afternoon there? It's also a great place to spend happy hours in the evening. Things to note: - There are many entrances to the Seomyeon Underground Mall, so make sure you check your exit to avoid getting lost. - The snack street primarily accepts cash; small shops don't accept cards, so be sure to prepare Korean won. - There are showers near the beach, but please bring your own small towel. #BusanTravel #BusanSeomyeonUndergroundMall #SeomyeonSnackStreet #HaeundaeBeach #BusanFoodShopping #KoreaCheck-In Hotspots