【Hometown Jianxing】"To the Wonder" Boosts Northern Xinjiang's Scenery

The hit series "To the Wonder" has recently ignited tourism in Northern Xinjiang's "screensaver-level" landscapes, with visitor numbers surging at filming locations like Kanas and Hemu. The show's breathtaking shots of snow-capped mountains, grasslands, and primitive villages have been hailed by netizens as "every frame wallpaper-worthy," driving a 50% spike in Northern Xinjiang travel searches. Local homestay bookings have doubled, travel agencies launched "same itinerary" tours, and cultural tourism departments capitalized on the trend to promote the region's "healing frontier" image. The series beautifully captures Altay's cultural and natural beauty through delicate cinematography, becoming a classic case of cultural-tourism integration. Li Juan, a contemporary Chinese essayist born in 1979 in Altay, Xinjiang, is renowned for her fresh, unadorned portrayals of nomadic life in Northern Xinjiang. Her award-winning works "To the Wonder" and "Winter Pasture" have won the Lu Xun Literary Prize and People's Literature Award. Filled with wilderness poetry and humor, she's celebrated as "Altay's bard," with her works translated into English, French, German and more, establishing her as a leading figure in China's nonfiction writing scene.