Hotel San Francisco

Last year we stayed at Hotel San Francisco in Viareggio, and it was a no- brainer to stay there again when we returned this year. Again, an outstanding experience from start to finish. Owner Davide is on site, and there’s a family- feel to the place. The receptionists are all very friendly and helpful, advising, answering our endless questions and offering to print out train timetables. Gabriele and Dori were outstanding. The hotel’s location right on the promenade offers breathtaking views of the sea, and it’s well worth getting a room with a private balcony. Each morning, waking up to the sight of the sparkling Mediterranean was an absolute delight. The beds were very comfortable, and the housekeeping staff did an amazing job keeping everything immaculate throughout our stay. This is old school Italy, with the ladies buzzing around looking very smart in their uniforms, and noticing what you’re using and the lovely Bettina leaving more of it on a daily basis. One of the highlights was the breakfast, on the sunny roof with sea views. With a spread of fresh fruits, pastries and cheeses, the stand out was the made to order traditional Italian coffee. It was wonderful to see the same team again. Gianluca, Silvia and Carmen take a real pride in looking after their guests. The staff truly made the experience special. Location-wise, you can’t beat it as it is on the beach. Viareggio’s vibrant promenade, with its shops, cafes, and charming atmosphere, is right at your doorstep. It’s a wonderful base for exploring Tuscany’s other gems like Pisa and Lucca, yet there’s plenty to enjoy without leaving Viareggio itself.