nwhoran
April 10, 2025
While the views at Bab Ourika are absolutely breathtaking — offering sweeping vistas of the mountains, meticulously maintained gardens, and expansive open spaces — the guest experience, unfortunately, does not match the scenery. I’ve had the privilege of traveling to Morocco multiple times and have always been impressed by the high standard of hospitality, but Bab Ourika is a glaring exception. Sadly, the biggest issue here is not the location or views, but the disgraceful management, which completely undermines the potential of the place. Here’s a breakdown of my experience: • Extremely Slow Service: Waiting 50 minutes for a bottle of water, 60 minutes for lunch, and 90 minutes for dinner (with a group of five) is simply unacceptable at any level. • Poor Communication: Despite contacting the hotel via the two WhatsApp numbers provided for directions, I was sent incorrect coordinates that took us to the wrong side of the valley. After that, they stopped responding altogether. We relied on the kindness of the locals in the area to find our way, arriving 1.5 hours later than expected. • Coercive and Unprofessional Management: The manager, Ingrid, was unavailable despite my requests to speak to her, and when I did finally manage to speak with her, I was met with well practiced excuses like “it’s busy” or “did you not see the signs?” or “we were 10 staff down” — but no empathy, care, or interest in resolving the issues. She demonstrated a complete lack of professionalism and responsibility for the situation. In fact, when we raised concerns about the delays, she was hostile and personally offensive. She only really engaged at the end, when we disputed charges on the bill and she came with aggression, shouting, even threatening to call the police telling us how ‘powerful’ the hotel was. Her behaviour was nothing short of coercive. • Poor Maintenance: The rooms and hotel furniture were outdated and in dire need of repairs (see photos). • Chasing Staff: The service was incredibly slow, and I found myself chasing down staff just to place a simple order. At £450 per night (MAD 28,000 for two rooms over three nights), you should expect more than what we received—what we encountered here resembled a two-star motel. I’ve stayed at hotels an hour away that provide exceptional service and comfort for MAD 1000 a night. Had we not prepaid, I would have checked out after the first night. To their credit, the (very pleasant) assistant manager did step in to address some of our concerns. The service did improve somewhat in the final days, though remained chaotic. However, despite requests (both verbally and through the hotel’s ‘guest portal’) to speak with Ingrid directly, she remained completely evasive, opting to communicate through her staff. It was only when we disputed items on the bill that she finally showed up—but her response was far from professional. It’s clear that the hotel is prioritising profit over guest experience by catering to one-nigh