Aladdin Beach Resort

Wonderful memories, unforgettable views of the beach and the sea. During the few days in the hotel, I was taken care of by all the service staff. The hotel welcomed guests with a smile, the chef remembered the preferences of each guest, the service staff served enthusiastically and smiled, everything was so well organized, the hotel was also full of holiday atmosphere, there was joyful dancing every night, and the hotel had its own private beach...

This was the third time we stayed at this hotel and all previous stays were perfect. Even when the Egyptian Minister of Tourism Ahmad Issa visited the stand of our tourism and hotel management course (I teach hotel management there) at the ITB (international tourism trade fair in Berlin), I had words of praise for this hotel, as I had the impression that this hotel had recognized the importance of good customer relationship management. I always say to my students, you can build the most amazing and luxurious hotel (hardware) but without the right people/staff this hotel will never be successful, because the hotel industry stands or falls with the service or the customer-presence-related hotel service. And unfortunately this hotel has deteriorated enormously in terms of service. An example: Our friends wanted to visit us in the hotel, but since day visits are apparently no longer possible, we wanted to book a night for our friends. First we were told that they only accept reservations for 3 nights (was I lied to or was the employee misinformed??? Because as you can see from this booking, it was only for one night). OK, they were finally willing and offered to make an exception for us at a price of 150 USD for 3 PAX. Last year, because we stay an average of 3 weeks per stay, we received a free room upgrade, but not this year. That's not a problem either, but in other hotels you at least get a fruit basket, welcome letter or something similar. In most of the hotels I've worked in before, we treated guests as regulars after their third stay (regardless of the number of nights booked). Even a guest who only stayed 3x1 night with us received a bottle of prosecco or wine, or fruit etc. on arrival. Because there is a saying that it often takes years to turn a guest into a regular, but often only takes a few seconds to lose them forever. That is why modern hotel management calculates a so-called customer lifetime value for guests. This means that guests who bring the hotel more revenue over the lifetime of the business relationship are treated better (discounts, guest points, giveaways, etc.) than, for example, a guest who books 5 nights and wants a discount straight away. However, things look very bad if you are a German married to a Russian. When checking in, I felt like I was checking in with a **********. I can certainly understand that in an Islamic country you want to prevent certain things. That is why I gave our account number before checking in so that every FO employee at check-in could see that we had already been in the hotel together before. When checking in, when I went to see my wife, who had already arrived a few hours earlier, I was not given a wristband and was told to wait twenty minutes and then come back to reception. That is great - exactly what you need after several hours of flying and transfer. I will comment on everything in detail in a Google review, as it is very difficult to write on a mobile phone. To be fair, I would also like to mention that the hotel has apparently changed its concept. There are probably large quota contracts with German and British tour operators. Investments have also been made in new umbrellas and furnishings at the bar and on the beach. The evening program, which previously took place indoors, now takes place outside. With the cold evening temperatures, this is rather a negative for me personally.