In 1933, newly elected President Roosevelt initiated what became known as the New Deal, a series of federal programs and agencies designed to spearhead economic recovery from the Great Depression through public services, regulation, and new jobs. Among the programs his administration created in 1935 was the Rural Electrification Administration (REA). Managed by the Department of Agriculture, the REA helped build energy infrastructure in areas where private companies refused to operate, extending electricity to remote areas with small populations. Lester Beall was hired to advertise the REA’s work, creating three series of posters over a five-year span.
Knowing that Americans were generally distrustful of overly intellectual and visually obtuse European modernism, Beall deftly translated and advanced these artistic concepts to create a new kind of American art, one that distilled the heart of various avant-garde movements with the need for clear communication and the desire to sell. This exhibition highlights the groundbreaking work Beall produced for the REA, as well as the development of his contributions to American modernism up through World War II.

New York

United States

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206***96

The Metropolitan Museum is a world-class art museum in New York City, USA. I have some brief feelings after visiting: 1. Extensive collections: The Metropolitan Museum has a wide range of collections, including artworks from Europe and the Americas, artworks from Africa and Asia, ancient artworks and more. These collections show the development of human art and culture. 2. Fine art: The artworks in the museum, whether they are paintings, sculptures or crafts, have made me feel the talents and innovation of the artists. 3. Interactive: There are many interactive exhibitions in the museum, which can better understand and appreciate the artwork. 4. Educational: The explanations and guided tours in the museum are very detailed, and for me, this is a good opportunity to learn and understand art. 5. Spacious and comfortable: the museum has a reasonable space layout and makes people feel very comfortable. It doesn&rsquo;t feel crowded even with a lot of people. Overall, visiting the Metropolitan Museum was a very pleasant experience and I highly recommend everyone to have the opportunity to visit.

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Very crowded and packed with tourists. Many people are willing to take photos here. Quite closed with the Radio City and Saks Avenue.A must place to go in New York.

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