Creating Fandom Through Design | Forest City Brewery

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Join us for a fun evening at Forest City Brewery as we learn how the Cleveland Cavaliers’ design team has created fandom through design. Design plays a pivotal role in fostering and nurturing the passionate fandom of the Cleveland Cavaliers. Through strategic and innovative design choices, the Cavaliers have been able to create a unique and engaging brand experience that resonates deeply with their fans. Event Highlights: 1. Designer Presentations: Discover how the designers at the Cavaliers approach their design work and thought process as they present their latest work, crafted specifically for the basketball fandom. From innovative logo designs and dynamic team uniforms to engaging fan merchandise and immersive game-day experiences, these presentations will highlight the intersection of design and sports. 2. Panel Discussions: Engage with industry experts and Cavaliers' creative team members during insightful panel discussions. Learn about the creative processes behind the designs, the challenges faced, and the inspiration drawn from the rich history and vibrant culture of Cleveland. Join us for a night of innovation, inspiration, and celebration of design excellence with the Cleveland Cavaliers. Whether you're a design professional, a basketball fan, or simply someone who appreciates creativity, this event is not to be missed! Information Source: AIGA Cleveland | eventbrite