Join the CCI's Research Training Series: Adopting a Poetic Orientation, a special workshop designed to enhance your critical marketing research skills. This seminar, led by Dr. Pilar Rojas-Gaviria, showcases the power of a poetic orientation in expanding our methodologies, epistemologies, and theoretical possibilities. Dr. Rojas-Gaviria's expertise in arts-based research brings a unique perspective to understanding the intricate relationships between identities, consumption choices, and the economy of affects. Drawing from various fields such as literary studies, philosophy, anthropology, and sociology, her work has been published in esteemed outlets including Gender, Work & Organizations, Journal of Consumer Research, Annals of Tourism Research, and Journal of Business Research.

This enlightening workshop offers a visual portrayal of how a collective of affects emerges in academic writing, encompassing atmospheres, individuals, objects, locations, and theories. Dr. Rojas-Gaviria's research delves into the transformative aspects of these relationships, shedding light on their critical implications. By attending this workshop, you will gain valuable insights into poetic theorizations and poetic elicitation techniques.

The CCI's Research Training Series: Adopting a Poetic Orientation will take place on March 12, 2024, at the Management School LT 07, located at Management School Lancaster University, Bailrigg, LA1 4YX. This event is free of charge, providing an excellent opportunity to expand your research skills. Don't miss out on this incredible learning experience. For more information, please contact Dr. Pilar Rojas-Gaviria at p.rojasgaviria@bham.ac.uk.

Los Angeles

United States

Lancaster

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Time:	Mar 12, 2024 (UTC+0) ENDED
Location:	Management School LT 07

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