The 36th Qingdao International Beer Festival | Qingdao
Celebration
The Qingdao International Beer Festival, one of my country's renowned festivals and one of the world's four major beer festivals, was founded in 1991 and is held annually from July to August. It has become a significant tourism resource for Qingdao, playing a vital role in boosting the tourism market, promoting urban culture, and driving economic development. Highlighting its international flair, experiential elements, and cultural significance, it brings together a vast array of global beer brands. This year's festival, themed "Qingdao Cheers to the World," focuses on enhancing its international appeal, experiential elements, and cultural significance, continuously enriching the supply of high-quality tourism products that showcase Qingdao's charm, vitality, and unique characteristics, presenting citizens and tourists with a higher-quality, more exciting, safe, and orderly world-class beer extravaganza. In 2026, the "multi-venue linkage" model will be used, with the main venue at Golden Beach Beer City, a venue in Laoshan, and a venue in the Old City, offering over thirty days of non-stop revelry.